How economics, evolution and technology drive us to deceive – and how we can fight back
Alice Sherwood has had an exceptionally varied career, many of
whose strands have contributed to the stories and insights that
make up The Authenticity Playbook. Alice's first book, it won a
Royal Society of Literature Giles St Aubyn Award for Non-Fiction in
2020.
Currently a Senior Visiting Research Fellow at the Policy Institute
at King's College London, Alice has undergraduate degrees in
Philosophy and Chemistry, an MBA from INSEAD, and an MA in Literary
Criticism and Narrative Non-Fiction. She has worked in business,
investigative television documentary making, multimedia production
at the BBC, and in education at London Gifted and Talented. She has
also served as a trustee of the Hay Festival Foundation and the
London Library, and as an advisor to The Economist and Pew Trust's
'Evidence Initiative'.
She lives in London and Wales.
‘I loved this book. Fast, funny start, and absolutely fizzing with
interesting ideas from art, science, history, commerce, fashion and
beyond … Most of the stories here were quite new to me, and all of
them were fun and thought-provoking … Strongly recommended’
Tim Harford, Timharford.com ‘A sweeping and persuasive manifesto …
Sherwood’s study takes in an astonishing range of subject matters …
This is a profoundly academic book, but … the research is worn so
lightly that it reads as easily as a work of popular science … A
witty and wide-ranging call to arms that … turns out to be a
pleasure’ Literary Review ‘All credit to Alice Sherwood for her
courage, resourcefulness and sheer imagination … What makes
Authenticity so terrific is that she is in no way bound by the
intellectual paradigms, scholarly maps or political assumptions of
her predecessors. Indeed, the sheer breadth of her subject matter
is extraordinary: from the lessons of evolution and the art world
to … the growing industry of fact-checking’
Matthew d’Ancona, Tortoisemedia.com ‘Both thought-provoking and
highly entertaining, with extraordinary and intriguing anecdotes’
Royal Society of Literature, Giles St. Aubyn Awards ‘Alice Sherwood
is the real deal when it comes to exploring authenticity … she
takes the reader on a wonderful rollercoaster of a ride to prepare
them to recognise what’s real and what’s illusion’ Marcus du Sautoy
‘Beautifully written, hugely readable and completely fascinating– a
book for smart thinkers everywhere’ Mary Ann Sieghart, author of
The Authority Gap ‘Authenticity demonstrates that although those
who wish to deceive us sometimes seem to have the upper hand, it’s
down to the individual to fight for authenticity’ Elliot Higgins,
author of We Are Bellingcat ‘This is a trailblazing book’ Rory
Sutherland
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