Table of Contents

List of Illustrations (21) Preface 1. The Aesthetics of Fordism 2. Early Development of the Automotive Form 3. Diverging Paths of Design: Mass and Class Production 4. The Struggle for Styling, 1: The Twenties and the Birth of Automobile Styling 5. The Struggle for Styling, 2: The Depression and the Decade of Streamlining 6. Fifties Fins and the Triumph of Fantastic Styling 7. The Rise and Fall of Auto Individuality Epilogue. Design in the Wake of Fordism Notes

About the Author

David Gartman is Associate Professor of Sociology, Department of Sociology and Anthropology, University of South Alabama.

Reviews

." . . an important addition to automotive history."
-"Contemporary Sociology
"Those interested in the history of automobile designers and their designs will find Gartman's account to be well-researched, informative and enjoyable."
-"American Journal of Sociology