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Backroads Boss Lady
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About the Author

Jessi Roberts was born in West Texas. She lives in New Plymouth, Idaho, with her husband and four children. She is the founder of Cheekys, one of the few nationally recognized brands that celebrates rural life, country attitude, and family values.

Reviews

"Cheekys, which has a warehouse and office in New Plymouth and a retail outlet in nearby Fruitland, is perhaps the hottest thing going in this region of tiny towns and farms near the Oregon border...Now women around the world wear across their chests the company's arch-yet-proud slogans."
--Inc.com, "How This Former Outback Steakhouse Waitress Built a $2.8 Million Retail Brand"

"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you can't go another step, this book will make you feel like running a mile."

--Lee Woodruff, #1 New York Times bestselling author
"Jessi's story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond."--Mike Michalowicz, author of Profit First


Backroads Boss Lady isn't a business book. It's real life, real emotion, and real inspiration for all women. Jessi Roberts proves once again that success isn't about money, it's about honesty, friendship, hard work, loyalty, and loving where you live, even when-or maybe especially when-times are hard. Those are lessons all of us can use every day."--Vicki Myron, #1 New York Times bestselling author of Dewey
"Take it from someone who has advised dozens of business owners: Backroads Boss Lady is groundbreaking. Jessi Roberts breaks the mold of what a conventional entrepreneur looks like and shatters every ceiling. This is more than a business book; it's about family, parenting, friendship, community and living your best life with integrity." --Fran Hauser, startup investor; former President, Digital at Time Inc.; author of The Myth of the Nice Girl

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