Jessi Roberts was born in West Texas. She lives in New Plymouth,
Idaho, with her husband and four children. She is the founder of
Cheekys, one of the few nationally recognized brands that
celebrates rural life, country attitude, and family values.
"Cheekys, which has a warehouse and office in New Plymouth and a
retail outlet in nearby Fruitland, is perhaps the hottest thing
going in this region of tiny towns and farms near the Oregon
border...Now women around the world wear across their chests the
company's arch-yet-proud slogans."
--Inc.com, "How This Former Outback Steakhouse Waitress Built a $2.8 Million Retail Brand"
"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you can't go another step, this book will make you feel like running a mile."
--Lee Woodruff, #1 New York Times bestselling author
"Jessi's story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond."--Mike Michalowicz, author of Profit First