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COVID-19 Response at Fishpond

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Banding Together for a Cause


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Table of Contents

Preface xi Acknowledgments xix Chapter 1 The Importance of Time in Moving Your Mission Forward 1 Are Your Policies Flexible? 4 Embracing Growth through Experience 8 Generating Big Ideas 15 Recognizing Your Time as a Valuable Resource 16 Knowing Yourself and Your Constituents 20 Prioritizing Your Time 22 Respecting Other People s Time 25 Chapter 2 Refl ecting the Essence and Spirit of Your Organization through Branding 27 Finding the Perfect Name 28 Refi ning the Brand 31 Being Authentic and the Long-Term Value of Your Brand 33 Keeping It Simple 35 Positioning Your Brand as an Authority 37 Recognizing and Allowing Evolution 39 Building and Maintaining Brand Ownership 42 Knowing Your Audience 44 Marketing without a Budget 47 Chapter 3 The Right Partnerships 51 Making the Sum of All Parts Unique Relying on Others 53 Being Selective 55 Pinpointing Where Real Engagement Happens 57 Learning from Conflicts 59 Building Strong Connections 60 Being Genuine by Showing Your True Self 62 Engaging and Equipping Champions 64 Welcoming Variety 65 The Science of Selection 66 Leveraging Organizational Structure and Interactions 68 Fostering Evolution 71 Chapter 4 Pinpointing Experts and Utilizing Their Strengths 75 Leveraging Your Partners 76 Gaining Expertise in Merchandise 78 Leveraging Your Leadership 82 Combining the Right People 85 Documenting Your Journey 87 Finding and Giving Feedback, and Knowing What to Filter 89 Chapter 5 The Role of Strategic Planning in Your Mission s Success 93 Making Time to Plan 95 The Planning Process 100 Gearing Up for the Planning Process 101 Determining the Appropriate Planning Process for Your Organization 105 Creating a Roadmap: You Are Here 108 Identifying Key Drivers 112 Tools for Finding Out Why 114 No Department (or Colleague) Left Behind 120 Pinpointing the Decision Points 122 Don t Stop (Especially When Things Are Going Well) 124 Chapter 6 Assembling the Perfect Team 131 Board of Directors 134 A Leader of Leaders 136 Recognizing Red Flags 139 Maintaining a Dialogue 143 Chapter 7 Strategies for Integrating and Mobilizing 149 On Integrating: A Few Lessons Learned 151 On Mobilizing: A Few Lessons Learned 161 Chapter 8 Creating Feedback Mechanisms 167 Capturing Information, Assessing Your Work, and Considering the Future Opportunities for Feedback 168 Using Metrics 173 Knowing Your Priorities 175 Social Media, Loyalty, and Growth 176 Chapter 9 What It Takes to Be a Visionary 181 Sharing Your Story 184 Communicating Your Vision 188 Listening To and Filtering Input 191 Are You a Visionary? 193 Epilogue Living the Dream 197 Exercises and Notes 203 Partnership Self-Test 205 Conversation Starters for Partnerships and Various Interactions 207 Getting Ready for Success! 208 Creating Experiences that Become Meaningful Moments 211 Resources 219 About the Author 223 Index 227

About the Author

Rachel Armbruster is an executive nonprofit strategist and founder of Armbruster Consulting. She has provided realistic solutions to hundreds of organizations in need of assistance actualizing goals, including program management, development and training, department integration, and corporate partnership program development, to heighten organizations' abilities and productivity. Formerly the director of development at the Lance Armstrong Foundation, Rachel was responsible for growing and diversifying revenue, as well as building the development team and partnership management including the Nike relationship. Rachel speaks at many special training and development conferences each year. She currently lives with her husband and two sons in Austin, Texas, and serves on the Fertility Advisory Committee at LIVESTRONG.

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