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Basics Creative Photography 01


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Table of Contents

Introduction. Basic design theory: The role of the viewfinder in photography; The use of space; Positional decisions; Case study 1 - Points of view; The rules and when to break them; Exercise 1 - Cropping. The elements of design: Line; Shape or form; Space; Texture; Case study 2 - Light and time; Light; Colour; Exercise 2 - Design limitations. First design principles: Pattern; Repetition; Interruption; Variety and unity; Case study 3 - Depth and light; Rhythm; Contrast; Exercise 3 - Form and structure. Depth and scale: Overcoming limitations; Actual and illusory depth; Scale and proportion; Case study 4 - Style and setting; The absence of scale; Abstraction; Exercise 4 - Abstract images. Movement and flow: Directional forces; Case study 5 - Lines and shapes; Containment; Flow direction; Exercise 5 - Observation. Emphasis and emotion: Point of interest; Focus areas vs areas of de-focus; Juxtaposition; Case study 6 - Juxtaposition; Incongruity; Mood and emotion; Exercise 6 - Themes. Putting it all together: Expressing views and visions; Symbolism as visual shorthand; Case study 7 - The vernacular; Creative strategies; Exercise 7 - Concepts and ideas. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.

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A beautifully illustrated introduction to the use of design methodology in the creation of photographic images. This book guides students through a comprehensive range of principles traditionally associated with design, including the use of line, shape, colour, space, texture and light, and demonstrates how these can be applied to photography.

About the Author

Jeremy Webb is a photographer and tutor with over 25 years' experience. He has travelled extensively throughout Europe, shooting stock for agencies; joined a team of cruise ship photographers based in Florida; and was an expedition photographer with an environmental charity based in Tanzania. More recently, his work with 'light painting' has received much attention, and has been featured in the British Journal of Photography, as well as numerous published portfolios and websites.


Very good ... Very clear and well presented. The standard I have come to expect from AVA. Basics Creative Photography 01: Design Principles fills a gap that we have had up until now. * Peter Savage, Reading College, UK *
Enjoyable and informative in equal measure... * Ashley Beolens,, January 2011 *
Wonderful publications - well designed and thus easier to extract the needed information. Often I find that when a text has in depth technical information, it might be lacking when in comes to conceptual concerns; in this case I think the pairing of the basics of creative photography design principles with the content and narrative is genius. * Michelle Given, Murray State University, USA *
As a one-off book it is a great learning aid. * Jeremy Goffin, Grimsby Institute of Further & Higher Education, UK *
Photographer Webb offers a beautifully designed and very useful introduction to the creative composition of a photograph. Although this volume explores the particulars of design theory via photographic illustrations, these principles are universally applicable. Thus, this book will interest anyone involved in the creation of visual images. Beginning with fundamental building blocks and moving to case studies and creative strategies, this volume, with its combination of text and images, provides readers with authoritative principles and superb photographic examples ... Images by Ernst Haas, Martine Franck, Henri Cartier-Bresson, Angus Fraser, Alexander Rodchenko, and dozens of other featured contributors are among the best photographs ever made. They brilliantly illustrate the ideas discussed in the text. Summing Up: Highly recommended. All levels, all libraries. * R. M. Labuz, Mohawk Valley Community College (Reprinted with permission of Choice, copyright 2011, American Library Association) *
I think the text, layout and style are all spot on. * Armando Vilas Boas, Institute of Visual Arts, Design & Marketing, Portugal *
The book offers a systematic approach to photographic composition and design principles preparing the student for exploring the world with a photographer's eyes and an ability to recreate the rules when necessary. * Daniela Sirbu, University of Lethbridge, Canada *

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