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Basics Fashion Design 01


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Table of Contents

Research- what and why? What is a brief? What is reserach? What should research contain? Who are you designing for? Exercise 1: Brainstorming Interview: Alice Palmer Interview: Wendy Dagworthy Interview: Alexander Lamb Interview: Daniel Pollitt Choosing what to research Choosing a theme What are primary sources? What are secondary sources? Sources of inspiration Exercise 2: Recycled garment manipulation Interview: Dr Noki Interview: Richard Sorger Compiling your research The sketchbook Techniques for drawing Collage Juxtaposition and deconstruction Cross-referencing Analysis of research Focus of key elements Exercise 3: Focus research pages Sketchbook examples Interview: Omar Kashoura Interview: Jenny Packham Designing from your research Bridging the gap Exercise 4: Collaged research on figures Model and drape Photomontage with drapery Design development elements Exercise 5: Working with the colour wheel Market levels in fashion Exercise 6: Design development 1 Refinement for individual garments Exercise 7: Design development 2 Selecting ideas to form a collection Interview: WGSN Interview: Julien Macdonald Communicating your ideas Drawing for design Templates Exercise 8: Creating a design development six-figure template Illustrating with collage Art materials Illustration Working drawings Layout and composition Beyond the drawing board Interview: David Downton Interview: Caryn Franklin Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits; Working with ethics

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Research is fundamental to the success of any fashion-related project and in Research and Design, you explore what research is and where to find inspiration.

About the Author

Simon Seivewright graduated from Brighton University in Fashion Textiles Design with Business Studies and won Graduate of the Year at the BHS Graduate Fashion Week exhibition. Simon then exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients have included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon now runs the successful undergraduate Fashion degree at Northbrook College, UK. Simon has also recently completed a series of lectures on research and design methodologies in Shanghai, China, as well as at various UK universities.


A very useful sourcebook for both students and professionals. Breaks down the research and design process clearly, helping to understand the importance of relevant research for design. -- Pasqualina Iarrobino * De Montfort University, UK *
I LOVE this series of books. They are inspirational, affordable, and informative. I love the interviews with the various designers and others in the industry... Of course, not all students actually go out and buy the book but those that do are impressed and have gone out and gotten some of the others in the series. -- Alisa Caron * The Illinois Institute of Art - Chicago, USA *
Very useful and easy to understand book. Great visuals. Used as a resource for myself as a teacher and recommended to students to buy for themselves. Introduces students to design language that they can understand. -- Shelley Campton * Canberra Institute of Technology, Australia *
The book will be suitable for the following reasons: very good teaching tools for specific research and design tasks; clear and concise with easy to follow instructions; contemporary and innovative in approach and format. -- Marie Loney * Havering College of FE & HE, UK *
This book was very helpful on the topic of the research process in fashion design. Clearly and simply allows the student to know the importance of research and how to analyze and apply the information. The importance of materials and presentation. Great job! -- Joseve Munoz Islas, Universidad Anahuac, Mexico

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