Table of Contents

Research- what and why?
What is a brief?
What is reserach?
What should research contain?
Who are you designing for?
Exercise 1: Brainstorming
Interview: Alice Palmer
Interview: Wendy Dagworthy
Interview: Alexander Lamb
Interview: Daniel Pollitt

Choosing what to research
Choosing a theme
What are primary sources?
What are secondary sources?
Sources of inspiration
Exercise 2: Recycled garment manipulation
Interview: Dr Noki
Interview: Richard Sorger

Compiling your research
The sketchbook
Techniques for drawing
Collage
Juxtaposition and deconstruction
Cross-referencing
Analysis of research
Focus of key elements
Exercise 3: Focus research pages
Sketchbook examples
Interview: Omar Kashoura
Interview: Jenny Packham

Designing from your research
Bridging the gap
Exercise 4: Collaged research on figures
Model and drape
Photomontage with drapery
Design development elements
Exercise 5: Working with the colour wheel
Market levels in fashion
Exercise 6: Design development 1
Refinement for individual garments
Exercise 7: Design development 2
Selecting ideas to form a collection
Interview: WGSN
Interview: Julien Macdonald

Communicating your ideas
Drawing for design
Templates
Exercise 8: Creating a design development six-figure template
Illustrating with collage
Art materials
Illustration
Working drawings
Layout and composition
Beyond the drawing board
Interview: David Downton
Interview: Caryn Franklin

Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits; Working with ethics

Promotional Information

Research is fundamental to the success of any fashion-related project and in Research and Design, you explore what research is and where to find inspiration.

About the Author

Simon Seivewright graduated from Brighton University in Fashion Textiles Design with Business Studies and won Graduate of the Year at the BHS Graduate Fashion Week exhibition. Simon then exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients have included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon now runs the successful undergraduate Fashion degree at Northbrook College, UK. Simon has also recently completed a series of lectures on research and design methodologies in Shanghai, China, as well as at various UK universities.

Reviews

A very useful sourcebook for both students and professionals. Breaks down the research and design process clearly, helping to understand the importance of relevant research for design.
*De Montfort University, UK*

I LOVE this series of books. They are inspirational, affordable, and informative. I love the interviews with the various designers and others in the industry... Of course, not all students actually go out and buy the book but those that do are impressed and have gone out and gotten some of the others in the series.
*The Illinois Institute of Art - Chicago, USA*

Very useful and easy to understand book. Great visuals. Used as a resource for myself as a teacher and recommended to students to buy for themselves. Introduces students to design language that they can understand.
*Canberra Institute of Technology, Australia*

The book will be suitable for the following reasons: very good teaching tools for specific research and design tasks; clear and concise with easy to follow instructions; contemporary and innovative in approach and format.
*Havering College of FE & HE, UK*

This book was very helpful on the topic of the research process in fashion design. Clearly and simply allows the student to know the importance of research and how to analyze and apply the information. The importance of materials and presentation. Great job!
*Joseve Muñoz Islas, Universidad Anáhuac, Mexico*