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Basics Graphic Design 03


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Table of Contents

Chapter 1: Basic principles Getting started Kick-starting the process Working in a group Studio interview Exercise Chapter 2: Creative thinking and idea generation Strategies and methods Exploring idea generation Studio interview Exercise Chapter 3: Audience and context Audience-specific techniques Client and competition Object, construction and materials Studio interview Exercise Chapter 4: Practical idea generation Working in the studio Working in the environment Studio interview Exercise Chapter 5: Developing and informing your ideas Informing your ideas Synthesis and development Studio interview Exercise Chapter 6: Application Presenting and communicating ideas Applying idea generation Studio interview Exercise

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Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.

About the Author

Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.


Clear, concise and comprehensive, with focused exercises and examples throughout, Idea Generation serves as a great introduction to the world of creative and lateral thinking. * Graham Jones, Loose Collective *
Great book. Colorful, with lots of diagrams and schemes. Visually very appealing, like an idea generation resource should be. Lots of real examples helps to understand the concepts being dealt with. The content design helps a lot to find and read the texts. The case studies help to demonstrate the concepts being transmitted with real situations where they were applied. The quality of the paper transforms it in a resource to buy and to keep. -- Sergio Maravilhas-Lopes, University of Aveiro, Portugal
It is great to see a book devoted to the importance of idea generation and how crucial it is within the field of design. It is well written and provides useful examples. -- Andy Ellison, Nottingham Trent University, UK
For lecturers and students that believe ideas are fundamental building blocks of effective visual communication, Idea Generation will to be an essential accompaniment to first year undergraduate study. * Nigel Ball, University Campus Suffolk, Ipswich, UK *
Another strong publication in the 'Basics' series, Idea Generation packs a lot of useful information into a manageable format. There are sections of interest for all three years of our BA(Hons) Graphic Design programme, but it feels particularly useful to final year students who are giving increasing thought to their transition from education to industry. * Philip Thomas, Swansea Metropolitan University *

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