We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.
Grant Cardone is a massively successful entrepreneur, real estate investor, sales trainer, consultant, and public speaker. He also owns the Grant Cardone TV Network, a digital home for business owners and other success-minded people, where he hosts, directs, and produces programs that help people do whatever it takes to succeed. His bestselling books include The 10X Rule and If You're Not First, You're Last. He lives in Miami Beach with his wife, Elena Lyons Cardone, and two children. An active philanthropist, Grant will be donating a portion of the proceeds from this book to Drug Free America and Drug Free World.
"It's got so much positive energy that it's impossible to read it
without getting energized!"
—Inc. Magazine
"This fast-moving, entertaining, inspiring book is loaded with
practical ideas to help you achieve greater success faster than you
ever thought possible."—BRIAN TRACY, author of Get Smart!
"Real talk: anybody can be average...but why settle for average
when you can be phenomenal! Grant Cardone's Be Obsessed or Be
Average is your guide to unleashing your 'phenomenal!'"—ERIC
THOMAS, preacher and motivational speaker
"Grant Cardone has succeeded at the highest levels of business by
channeling his obsession to knock down walls and achieve his
ultimate goals. Succeeding at the highest level requires a degree
of obsession, a sense of desperation; Grant has embodied that
through his remarkable career, and in this book he shares his
personal experiences and life lessons to help you achieve great
success, too."—FRAN TARKENTON, Pro Football Hall of Fame
quarterback and entrepreneur
"Cardone discovered the key to transforming his life by harnessing
the one essential ingredient that all successful people have in
common—obsession. Whatever your big dream is, this book will help
you unlock the power you already possess and take your life to the
next level."—RYAN BLAIR, author of Nothing to Lose, Everything to
Gain and Rock Bottom to Rock Star
"Grant Cardone has actually done what millions of people dream
about. He became a self-made multimillionaire with no formal
training, and he did it during one of the worst economic times in
recent history. As you read this book, you'll discover his secret
is actually very simple...and very fulfilling. For those who use
this information, it will be a life changer."—FRANK KERN, marketing
strategist
"Grant Cardone is obsessed. He is obsessed with living and
manifesting an utmost life. His obsession is now changing the lives
of millions."—TIM STOREY, motivational speaker
"Be Obsessed or Be Average will challenge your thinking, make you
more sales, and fill your wallet. You may not be able to buy a jet
at the end of this book, but you'll definitely be flying first
class!"—JEFFREY GITOMER, author of The Little Red Book of Selling
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