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Before You Know It


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A groundbreaking work of non-fiction revealing the powers of the unconscious mind, and explaining how we can learn to harness this power to think, act and live better, in the tradition of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking, Fast and Slow.

About the Author

John Bargh, PhD is a social and cognitive psychologist and the world's leading expert on the unconscious mid. He is the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation and Evaluation) Laboratory.


"John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book." -- Malcolm Gladwell, author of 'Blink' and 'David and Goliath'
"Lucid, vivid, and entertaining; psychology reconceived through compelling and powerful storytelling." -- Gavin Francis, author of 'Adventures in Human Being' and 'Empire Antartica'
"This fascinating journey through the inner workings of the human mind reveals how our conscious thoughts and unconscious motives intertwine to shape who we are. An entertaining and intelligent book that will change the way you see yourself and the world around you." -- Jonah Berger, author of 'Contagious' and 'Invisible Influence'
"[A] sprightly book ... Daniel Kahneman referenced [Bargh] in the popular Thinking Fast and Slow ... A world-leading psychologist ... A useful textbook for anyone with a strong interest in the field." * Sunday Times *
"This book is a "must read" not only because it is about a fascinating topic - the nature of the unconscious mind - but because it is an engaging and accessible book by the scientist who did the groundbreaking research. Everyone should read it." -- Timothy D. Wilson

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