1: Introduction 2: Motivation and incentives 3: Quick thinking 4: Risky choices 5: Taking time 6: Social influences 7: Personality and emotions 8: Behavioural macroeconomics 9: Behavioural public policy 10: Behavioural economics: future prospects References Further Reading Index
Michelle Baddeley is Professor in Economics and Finance at the Bartlett Faculty of the Built Environment, University College London (UCL), and before that was Director of Studies in Economics, Gonville & Caius College/Faculty of Economics, University of Cambridge. She has an active interest in public policy and is a member of the Hazardous Substances Advisory Committee (convened by the Department for Environment, Food and Rural Affairs), and an Associate Fellow with the Centre for Science and Policy (CSaP), based at the University of Cambridge. She was a member of the Blackett Review Expert Panel: FinTech Futures 2014-15, led by Professor Sir Mark Walport, UK Government Chief Scientific Adviser. Her books include Behavioural Economics and Finance (Routledge, 2012), and Running Regressions: A practical guide to quantitative research in economics, finance and development studies, (CUP 2009), with Diana Barrowclough.
Behavioural Economics is a valuable addition to Oxford University Press's Very Short Introduction series, being well-suited to an intelligent and curious reader with limited background in the area. Baddeley offers a broad range of concepts, thinkers, experiments and implications. The book made me curious: I found myself looking up more detailed explanations of key experiments as I moved across concepts and chapters. This is perhaps the biggest compliment of all. * Barton Edgerton, LSE Review of Books *