Dan Ariely is James B. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. He lives in North Carolina with his wife, Sumi, and their two creative children, Amit and Neta.
'With Ariely's level of expertise there's always the risk of
sounding condescending and dry, but his humble, playful delivery
feels like sage advice from a friend from start to finish'. * BBC
Focus *
'Amidst the humour, Ariely provides practical advice to problems
and manages to turn seemingly impossibly illogical situations into
curiously logical solutions'. * CapX Reviews *
"There is nobody better placed to solve your problems than Dan
Ariely. A funny, addictive, life-changing book." -- Tim Harford -
The Financial Times' Undercover Economist and presenter of BBC
Radio 4's More or Less
"In this thoroughly entertaining book Dan provides insightful
advice to a vast range of human problems. I loved it." -- Terry
Jones, Monty Python member, director, actor and writer
"From advice on relationships to insight on superstitions,
Irrationally Yours is as informative as it is witty. I really
enjoyed reading it." -- Dr. Ruth K. Westheimer, Sex Therapist
"The human brain is one of the largest mysteries in the world.
Trying to understand its complexities and improve our behaviour is
one of the main challenges society deals with. In Irrationally
Yours, Dan shares with us some of these mysteries and the tools for
accomplishing this task." -- Anthony Robbins, author of
Unlimited Power, Unleash the Power and
"Dan is the most provocative, interesting, and to-the-point advice
columnist you are likely to read, whether on your job, your love
life, your kids or your disrespectful neighbors." -- Tyler Cowen,
author of Average is Over
"Ariely is a master observer of human foibles. His advice is funny,
thoughtful, and well-founded. Sometimes all three together. My
advice: read it, enjoy it, think about it." -- Al Roth, Craig and
Susan McCaw Professor of Economics at Stanford University, Nobel
laureate in Economics
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