Table of Contents

1. Introduction 2. Nudging and Behavioural Economics 3. A Conceptual Framework: Private, Public and Regulatory Nudges 4. In Search of Perfection: Can Regulators Pay the Price of the Perfect Nudge? Behind the Scenes of the Design Process of Nudging 5. An Iterative Design Process Meets the Real World: The Case of EU Tobacco Warnings 6. Adapting the Process of Nudge Design to the Regulatory Space

About the Author

Maria C. de Campos has a background in economics and she holds a PhD in Law & Economics awarded by Erasmus University Rotterdam, the University of Hamburg and the University of Bologna. She is interested in the implications of the behavioural sciences for policy and regulation. She currently works at the Portuguese Central Bank.