Table of Contents

Contents

Prefacexi

Acknowledgmentsxv

Introduction1

SECTION 1--HELLO ANALYTICS!7

1.Analytics or Die9

2.What Is Analytics?20

3.Top Seven Analytics Methodologies34

SECTION 2--DIVING DEEP49

4.B.A.D.I.R.: Business Analytics in Five Simple Steps51

5.Predictive Analytics, aka Rocket Science101

6.Data and Analytics Tools128

SECTION 3--LEADERSHIP TOOLKIT141

7.Analytics and Leadership143

8.Competing on Analytics156

9.Analytics Leader's Playbook171

10.Making It Happen175

11.Common Pitfalls184

SECTION 4--ANALYTICS AT WORK:

TEN CASE STUDIES207

Appendix221

Notes229

Index233

About the Authors239

About the Author

Piyanka Jain is President and CEO of Aryng, a management consulting company focused on analytics for business impact. Puneet Sharma is VP of Analytics, Growth Hacking, and User Research at Move Inc.

Reviews

..".should be on the desk and in the hands of planners and decision-makers in organizations where good decisions matter. That's everybody." --Vancouver Business Journal
..".takes a dauntingly huge subject - analytics - and reduces it to clear, usable chunks." --Blue Heron Journal
"Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices... getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don't analyze for a living." --getAbstract
"Jain and Sharma demystify big data by revealing how to use it as a highly effective business tool..." -- Baseline
"Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve..." -- MindTools
"Jain and Sharma have found a way to make the analysis of data engaging and easy to understand, even for those of us who are not mathematically inclined." --Internal Auditing