Contents
Prefacexi
Acknowledgmentsxv
Introduction1
SECTION 1--HELLO ANALYTICS!7
1.Analytics or Die9
2.What Is Analytics?20
3.Top Seven Analytics Methodologies34
SECTION 2--DIVING DEEP49
4.B.A.D.I.R.: Business Analytics in Five Simple Steps51
5.Predictive Analytics, aka Rocket Science101
6.Data and Analytics Tools128
SECTION 3--LEADERSHIP TOOLKIT141
7.Analytics and Leadership143
8.Competing on Analytics156
9.Analytics Leader's Playbook171
10.Making It Happen175
11.Common Pitfalls184
SECTION 4--ANALYTICS AT WORK:
TEN CASE STUDIES207
Appendix221
Notes229
Index233
About the Authors239
Piyanka Jain is President and CEO of Aryng, a management consulting company focused on analytics for business impact. Puneet Sharma is VP of Analytics, Growth Hacking, and User Research at Move Inc.
..".should be on the desk and in the hands of planners and
decision-makers in organizations where good decisions matter.
That's everybody." --Vancouver Business Journal
..".takes a dauntingly huge subject - analytics - and reduces it to
clear, usable chunks." --Blue Heron Journal
"Experienced data scientists Piyanka Jain and Puneet Sharma offer
an exceptionally clear, illustrated guide to data analysis,
including meaningful, real case studies and actionable best
practices... getAbstract recommends this commonsense, practical
approach to managers, executives, entrepreneurs and professionals
who don't analyze for a living." --getAbstract
"Jain and Sharma demystify big data by revealing how to use it as a
highly effective business tool..." -- Baseline
"Jain and Sharma do a fantastic job of explaining how any
reasonably intelligent person can make sense of data by starting
with the problems they want to solve..." -- MindTools
"Jain and Sharma have found a way to make the analysis of data
engaging and easy to understand, even for those of us who are not
mathematically inclined." --Internal Auditing
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