Digital marketing is now worth more per annum than TV advertising in the UK. Social network ad spending is forcast to increase by 29% to $4.3 billion in 2011. Brits are now spending 38% more time online Book includes case studies of the best digital marketing campaigns, including Tourism Queensland's 'The Best Job in the World' and Obama's presidential election campaign. A veritable who's who of digital marketing from the authors of Understanding Digital Marketing.
Damian Ryan is a digital marketing expert and has been working at the forefront of the media industry for 25 years. He created the first Internet magazine in Ireland in 1996 before launching the first digital marketing agency in the UK and Ireland in 1998. He now works in the global mergers and acquisitions business where he specialises in digital marketing. Calvin Jones is a freelance writer and is already widely recognised as an authoritative and knowledgeable writer and commentator in the emerging world of digital marketing. They are both the authors of the best-selling Understanding Digital Marketing, published by Kogan Page.
"...it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice for the Twitter generation." * Management Today *
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