About the Author

Harvey Mackay is the author of numerous New York Times bestsellers, in­cluding Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt. His books have sold more than ten million copies worldwide, been translated into 37 languages, and been distributed in 80 countries. One of America's most popular and entertaining business speakers, Mackay is chairman of MackayMitchell Envelope Company, a $100 million business that he founded at age 26. He lives in Minneapolis with his wife of more than 50 years, Carol Ann.

Reviews

In this sequel ot Swim with the Sharks Without Being Eaten Alive , Mackay, a Minneapolis envelope-maker, issues a flood of no-nonsense business advice in the form of original aphorisms and short, germane examples, all delivered with high spirits and ever-bubbling humor. ``The sale begins when the customer says yes,'' he declares. ``ASTONISH them . . . get it there before you said you would . . . '' Mackay offers detailed programs to motivate customers and employees, and tells success stories of consumer needs perceived and fulfilled--pantyhose shops, walk-in medical clinics. He also stresses the importance of entrepreneurial courage, such as his own insistence on lengthy titles for his books. First serial to Success magazine; BOMC and Fortune Book Club alternates. (Feb.)

Like Mackay's previous best seller, How To Swim with the Sharks Without Being Eaten Alive ( LJ 4/15/88), this work is filled with anecdotes and typical Mackay tips. Beginning with how to get a job, he uses hints and stories to show how to get ahead in the business world. The work is composed of 85 lessons broken into seven groupings, with each lesson usually only a couple of pages in length. Each grouping relates to specific aspects of a business career, e.g. ``Harvey Mackay's Short Course on Getting Started'' or ``Working Your Way Up'' or ``Running the Show.'' In addition there are 35 ``Quickies,'' usually a page or less in length, that explicate a point, e.g. ``Find One Good Idea, and You Can Use It Forever.'' Sure to be a best seller. Recommended for all business collections that include popular works. Previewed in Prepub Alert, LJ 9/1/89.-- -- Michael D. Kathman, St. John's Univ., Collegeville, Minn.