Nineteen chapters: Ideas take shape, Colourways, Pidgin graphics, In conversation (by Rick Poynor), Body language, Making marks, Nothing wasted, Manipulating the eye, A graphic excursion, Letterwriting, Wayfinding, Recycling materials, The man who looked around (by David Gibbs), Weather report, Purloining, Exploiting uniformity, Negative is positive, Star gazing and The alphabet at work. Introduction and concluding essay by Jeremy Myerson with a complete list of plates.
Alan Fletcher was a founder member of the design group Pentagram and is renowned as a designer of unique style and purpose. In a long and distinguished career, he has been associated with some of the most progressive patrons of modern design, including Reuters Lloyd's of London, IBM, Herman Miller, Olivetti, Pirelli, Fortune and Domus. He was consultant Art Director to Phaidon Press. Jeremy Myerson is professor of design studies and co-director of the Helen Hamlyn Research Centre at the Royal College of Art, London. A former editor of Design Week, which he founded in 1986 as the world's first weekly news magazine for design consultants, he is the author of a number of books on design and communication, including Rewind: 40 years of Design and Advertising, published by Phaidon in 2002.
"Fletcher probably gets bored with always being on the receiving end of praise, but his work is simply terrific - buy this book."-FX
"One of the best graphic design books ever published."-Critique