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Beyond the Obvious
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About the Author

Phil McKinney is the vice president and chief technology officer for Hewlett-Packard's (HP) Personal Systems Group, where he is responsible for long-range strategic planning and research and development for all of the company's PC product lines, including displays, mobile devices, notebooks, desktops, and workstations. Over the course of his career, he has been profiled or had his work on innovation written about in media outlets ranging from tech press to Vanity Fair, The New York Times and the Wall Street Journal. McKinney also writes a column for Forbes called "The Objective," hosts a popular "Killer Innovations" podcast that CIO Insight has called "a must listen," and tweets from his @philmckinney handle. He currently resides in the San Francisco Bay Area. This is his first book.

Reviews

"Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."--Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
"Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products."--Satjiv S. Chahil, former global marketing chief, Apple
"I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart--or greatly enhance--your innovation efforts."--B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility

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