The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business
Karin Abarbanel runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and co-author of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey. Bruce Freeman is a syndicated small-business columnist for Scripps Howard News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing and public relations at Kean University. Bruce lives with his wife and two daughters in Livingston, New Jersey.
"Part portable success coach, part action guide, this book maps the
launch cycle, taking entrepreneurs step-by-step through the first
22 months of a start-up--showing them smart moves to make and
pitfalls to avoid."
--Inc.com, 6/14/10
"...emerging entrepreneurs will find advice that's worth the price
of the book alone."
-Booklist
"This positive and practical guide for the first-time entrepreneur
details the life cycle of a small-business launch with real-life
stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby
Boomers 4/15/08
It's main segment on the page this week "Cash Flow: Subbing Brains
fro Cash" featuring a contributor to the book and Karin plus, if
you click on "small business: view all videos," you can see Karin's
sole interview from the week before: "Cash Flow: 4 Spending
Mistakes"
-SmartMoney TV
"With the number of women-owned businesses growing in the U.S. at
the rate of one every 60 sconds-roughly 600,000 launches a year,
according to the authors-the audience for this positive, cheerful,
practical book should be substantial."
-Publishers Weekly
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