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Blue Ocean Strategy, Expanded Edition
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About the Author

W. Chan Kim and Ren e Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 3 management gurus in the world in The Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne served as a member of President Barack Obama's Board of Advisors on Historically Black Colleges and Universities for the President's two terms.

Reviews

"one of the bestselling business books of the century" -- Financial Times"Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian WayPraise for Blue Ocean Strategy

  • A bestseller across 5 continents
  • More than 3.6 million copies sold worldwide
  • Translated into 46 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

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