Table of Contents

Ways In to the Text

Who are W. Chan Kim and Renee Mauborgne?

What does Blue Ocean Strategy Say?

Why does Blue Ocean Strategy Matter?

Section 1: Influences

Module 1: The Author and the Historical Context

Module 2: Academic Context

Module 3: The Problem

Module 4: The Author's Contribution

Section 2: Ideas

Module 5: Main Ideas

Module 6: Secondary Ideas

Module 7: Achievement

Module 8: Place in the Author's Work

Section 3: Impact

Module 9: The First Responses

Module 10: The Evolving Debate

Module 11: Impact and Influence Today

Module 12: Where Next?

Glossary of Terms

People Mentioned in the Text

Works Cited

About the Author

Dr Andreas Mebert holds a PhD in business administration from the University of Manchester. Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.