Table of Contents

Ways In to the Text Who are W. Chan Kim and Renée Mauborgne? What does Blue Ocean Strategy Say? Why does Blue Ocean Strategy Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited

About the Author

Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.

Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.