Table of Contents

Introduction xi

1 The Reality of Being an Entrepreneur 1

2 Getting Started 11

3 Business Basics 23

4 Action 37

5 To Know and Not to Do 53

6 What Is Success? 59

7 Opportunity 69

8 Failure 81

9 Do What You Say 91

10 Making Money Doing Nothing 111

11 Stop Caring 127

12 Lying to Our Children 141

More Resources 153

Index 157

About the Author

MICHAEL ALDEN is one of America's most popular direct response hosts and personalities and founder and CEO of Blue Vase® Marketing, a multimillion-dollar direct response company capable of creating strategic marketing road maps for products and services. He is the author of the bestselling 5% More and Ask More, Get More.