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The Bogle Effect
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About the Author

Eric Balchunas is Senior ETF Analyst at Bloomberg Intelligence, where he leads the ETF and passive fund research. He and his team write several notes a week for the Bloomberg terminal, which total over a million reads per year. Eric is also co-host of a weekly Bloomberg TV show called "ETF IQ" which gets 83,000 views per episode. He is
also co-host of the Bloomberg podcast "Trillions," which gets 32,000 downloads per episode. He is also the author of The Institutional ETF Toolbox as well as an occasional contributor to Bloomberg Opinion.

Eric is a frequent speaker at industry events and conferences. He typically gives the ETF State of the Union or moderates panels on trends in the ETF market to all kinds of audiences from institutions, to advisors to DIY retail investors. In addition to outside conferences, Eric is also frequently asked to speak at internal events both at Bloomberg as well as companies like Blackrock, State Street and Vanguard. Eric is popular on social media with over 30,000 Twitter followers and 5000+ LinkedIn connections and frequently makes 'most influential' lists. Many of his Twitter followers include influential people from the financial media, such as Bloomberg, WSJ, CNBC, Financial Times and Barron's. In addition, many of his followers are advisors, consultants and ETF issuers both big and small.

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