Foreword Chapter 1: The Global Book BusinessChapter 2: From Idea to BookChapter 3: Bookselling, Marketing, and Sales: Getting the Book to the ReaderChapter 4: Some Publishing HistoryChapter 5: E-booksChapter 6: The Book Publishing Business ModelChapter 7: Bookselling in the 21st Century — Amazon.comChapter 8: Kids and YAChapter 9: AudiobooksChapter 10: The Future of Publishing
Mike Shatzkin has been a consultant to the book publishing industry and its trading partners on supply chain and digital change issues for more than four decades. His clients have included every major US publisher, many non-US publishers, retailers including Borders and Barnes & Noble, wholesalers including Ingram and Baker & Taylor, and a variety of printers, literary agencies, and digital startups. Robert Paris Riger (1961 - 2018) was a longtime publisher and author. He ran both major book club organizations before he was 30, co-founded the publishing consulting firm Market Partners International, and spent several years at Barnes & Noble building and leading the marketing for their Spark Notes program. He was most recently VP and Director of Pimsleur Language Programs at Simon & Schuster. Robert was fluent in several languages, including German and French, and experienced publishing's digital transition on the frontlines with Spark Notes and Pimsleur. He died unexpectedly a month after this book's manuscript was completed.
"In a remarkably concise, clear-eyed fashion, the authors sum up the history and future of book publishing, and demystify its arcane processes for the novice. Even those in the business would benefit from reading this primer." - Lorraine W. Shanley, President of Market Partners International
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