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Book Yourself Solid
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Table of Contents

Acknowledgments ix Author's Note xi Preface xv MODULE ONE Your Foundation 1 Chapter 1 The Red Velvet Rope Policy 3 Chapter 2 Why People Buy What You're Selling 16 Chapter 3 Develop a Personal Brand 32 Chapter 4 How to Talk About What You Do 48 MODULE TWO Building Trust and Credibility 61 Chapter 5 Becoming a Likeable Expert in Your Field 63 Chapter 6 The Book Yourself Solid Sales Cycle Process 76 Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95 Chapter 8 The Power of Information Products 108 MODULE THREE Simple Selling and Perfect Pricing 125 Chapter 9 Perfect Pricing 127 Chapter 10 Super Simple Selling 141 MODULE FOUR The Book Yourself Solid Six Core Self-Promotion Strategies 151 Chapter 11 The Book Yourself Solid Networking Strategy 155 Chapter 12 The Book Yourself Solid Direct Outreach Strategy 177 Chapter 13 The Book Yourself Solid Referral Strategy 199 Chapter 14 The Book Yourself Solid Speaking Strategy 210 Chapter 15 The Book Yourself Solid Writing Strategy 237 Chapter 16 The Book Yourself Solid Web Strategy 256 PART 1: Designing Your Website 258 PART 2: Getting Visitors to Your Website 270 PART 3: Building Your Social Media Platform 281 Final Thoughts 290 References 293 How to Reach Michael Port 295 About the Author 296 Index 297

About the Author

MICHAEL PORT is a small business expert and celebrated public speaking coach, host of the Steal the Show podcast, and the New York Times and Wall Street Journal bestselling author of six books, including Steal the Show, Beyond Booked Solid, Book Yourself Solid ILLUSTRATED, The Contrarian Effect, and The Think Big Manifesto.

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