Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu, an award winning branding and creative studio. Before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF and USAID amongst many others. In November 2019, Malinic released his third publication, Book of Branding - a guide to creating brand identity for startups and beyond. The latest Amazon bestseller follows the industry acclaimed and widely popular titles Book of Ideas Vol.1 and Vol.2. These encourage and help novices and professionals across the world to find a new way of approaching the elaborate process of creative work.