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Book of Ideas


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http://www.bookofideas.co.uk http://www.brandnu.co.uk

About the Author

Radim Malinic is a creative director and designer living and working in South West London. He runs Brand Nu, a multidisciplinary award winning studio. Before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world. Clients include Harry Potter, London Film Museum, SyCo, Sprite, WWF and USAID amongst many others. Aside from his studio work, Radim designs products for his brand `November Universe', he releases music and tours globally with his talk designed to inspire and support self-development in the creative industry. In March 2016, Malinic released his latest publication, Book of Ideas. The #1 Amazon bestseller has helped novices and professionals across the world to find a new way of approaching their creative work.


Book of Ideas presents a beautiful showcase of Radim Malinic most important design work to-date, alongside an engaging collection of his observations and musings spanning a vast range of topics within the creative industry. Split into three sections - work, creativity and mind - each theme is generously divided into intriguingly titled sub-sections (such as the 100 songs rule and rewire your brain) that touch on everything from the art of choosing clients to how to banish self-doubt. Like the work displayed inside, the design of Book of Ideas is trademark Malinic: crisp, clean and vibrant. And while some sections do not go into as much depth as we would like, each one is peppered with brilliant flashes of insight. For new designers, Book of Ideas offers beneficial words of advice gained from Malinic s decade-plus as a freelance designer and art-director, while for more experienced creatives it is an inspiring collection of thoughts and ideas about how to make it in today's fast-paced creative industry. --Julia Sagar - Computer Arts Magazine

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