Matt Fitzgerald is an acclaimed endurance sports and
nutrition writer and a certified sports nutritionist. He is the
bestselling author of more than a dozen books on running and
fitness, including 80/20 Running, Brain Training for
Runners, Racing Weight, and Iron War, which was
long-listed for the 2012 William Hill Sports Book of the Year.
He is a columnist on Competitor.com and Active.com, and has
contributed to Bicycling, Men’s Health, Triathlete, Men’s Journal,
Outside, Runner’s World, Shape, and Women’s Health. He lives
in San Diego, California.
Tim Noakes, MD, is a South African scientist known for
challenging common paradigms of exercise physiology. He espouses
the controversial low-carbohydrate, high-fat diet, sometimes
called LCHF or even "Tim Noakes." In the early 1990s
he cofounded the Sports Science Institute of South Africa.
Since 1996, his physiological research has produced more than 370
scientific articles. Noakes took on the sports drink industry
with his studies of hyponatremia, and was awarded the
International Cannes Grand Prix Award for Research in Medicine and
Water on that front. In 2005 he undertook a series of
pioneering experiments in the Arctic and Antarctic to understand
the full range of human capability in extreme cold, and coined the
phrase "anticipatory thermogenesis" in the process.
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