Promotional Information

"Transcends business implications to dive into the very nature of human behavior... a powerful look at the role brand plays in society, politics, economics, psychology, and technology." -Forbes.com

About the Author

Debbie Millman has worked in the design business for over twenty-five years. She is president of the design division at Sterling Brands, where she has overseen the redesign of more than two hundred global brands. She is cofounder and chair of the groundbreaking Masters in Professional Studies in Branding program at the School of Visual Arts. Millman's previous books include How to Think Like a Great Graphic Designer, also published by Allworth Press. She lives in New York City.