About the Author

DK HOLLAND is a writer, strategist, and art director who has been developing award-winning programs that include branding, licensing, promotion, and product development for companies such as Mattel and Citicorp. A partner in the Pushpin Group until 2001, she is currently the principal of DK Holland, LLC, a communications consultancy that works exclusively with nonprofits. A trustee of the Alliance for Non-profit Governance, she teaches in the graduate school for non-profit management of the New School University (Milano).