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Brands That Rock


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Table of Contents


1. From Band Loyalty to Brand Loyalty.

2. Creating Culturally Relevant Brands.

3. Elton John : Music Man, Marketing Man, Architect of a Brand.

4. KISS:  Keep it Simple, Stupid.

5. The Rolling Stones: Branding Strategies Beyond Satisfaction.

6. Aerosmith: Reinventing a Rock-and-Roll Brand. 

7. Madonna  and Neil Diamond: The Relevance of Sex in Branding.

8. Lessons from the Legends of Rock and Roll.



About the Author

ROGER BLACKWELL is a Professor of Marketing at the Fisher College of Business at The Ohio State University, as well as President of Blackwell Associates, a consulting firm that advises Fortune 500 companies on consumer trends, strategy, e-commerce, and global business. He has authored over twenty books, including Consumer Behavior, Ninth Edition, From the Edge of the World, From Mind to Market, and Customers Rule!. For more information, please visit www.rogerblackwell.com.
TINA STEPHAN is President of BTR Consulting, a firm specializing in branding and marketing services, and an associate with Roger Blackwell Associates. She has collaborated on seven other books, including From Mind to Market and Customers Rule!. Please visit www.brandsthatrock.com for more information.

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