Acknowledgments.
1. From Band Loyalty to Brand Loyalty.
2. Creating Culturally Relevant Brands.
3. Elton John : Music Man, Marketing Man, Architect of a Brand.
4. KISS: Keep it Simple, Stupid.
5. The Rolling Stones: Branding Strategies Beyond Satisfaction.
6. Aerosmith: Reinventing a Rock-and-Roll Brand.
7. Madonna and Neil Diamond: The Relevance of Sex in Branding.
8. Lessons from the Legends of Rock and Roll.
Notes.
Index.
ROGER BLACKWELL is a Professor of Marketing at the Fisher College
of Business at The Ohio State University, as well as President of
Blackwell Associates, a consulting firm that advises Fortune 500
companies on consumer trends, strategy, e-commerce, and global
business. He has authored over twenty books, including Consumer
Behavior, Ninth Edition, From the Edge of the World, From Mind to
Market, and Customers Rule!. For more information, please visit
www.rogerblackwell.com.
TINA STEPHAN is President of BTR Consulting, a firm specializing in
branding and marketing services, and an associate with Roger
Blackwell Associates. She has collaborated on seven other books,
including From Mind to Market and Customers Rule!. Please visit
www.brandsthatrock.com for more information.
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