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Brands of Faith


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Table of Contents

Preface 1. Introduction 2. The Changing Religious Marketplace 3. The Business of Religion 4. Branding Faith 5. The Course to God 6. The New Televangelists 7. Kabbalah: Marketing Designer Spirituality 8. The Politics of Faith Brands 9. Has Religious Marketing Gone Too Far?

About the Author

Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University. Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies.


'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended.' -- R. Ray, Mississippi State University, CHOICE 'Brands of Faith offers a valuable reassment of religion in a globalized post-industrial economy. Einstein introduces the histories of television and marketing as much-needed conversation partners for anyone interested in religion in America today. Her expertise in media and marketing is essential for such an exploration and both Communcations and Religious Studies scholars with benefit from her emphatic bridging of these worlds.' -- The Communication Review 'Brands of Faith is a welcome addition to the larger body of work on religion and consumer culture. Because of Einstein's business acumen, she offers a perspective unavailable to most religion scholars. ... [A] lively read that will enlighten those looking for an interpretive lens through which to view the spectactular success of contemporary religious commodities.' -- Aaron K. Ketchell, University of Kansas, USA

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