The ultimate guide to revolutionize the way your company works - forever.
Aaron Dignan is the founder of The Ready--a global organizational
transformation and coaching practice--that helps companies large
and small adopt new forms of self-organization and dynamic teaming.
Clients include Johnson & Johnson, Microsoft, Lloyds Bank,
Citibank, Boeing, Mailchimp, Airbnb, Dropbox, and charity-
water.
He is also the founder of Murmur--a SaaS startup that helps teams
scale culture through the magic of working agreements. The Murmur
platform will allow every team on the planet to define and share
their ways of working.
Dignan is the author of Brave New Work (2019) and Game Frame
(2011), co-host of the Brave New Work podcast, and a friend to
misfit toys.
This is the management book of the year. Clear, powerful and
urgent, it's a must read for anyone who cares about where they work
and how they work
*author of This is Marketing and Purple Cow*
If you're trying to create a world-changing culture, reading Brave
New Work should be your next move. Aaron's simple, counterintuitive
approach will help you get out of your own way, eliminate
bureaucracy, and awaken the humanity within
*Founder of charity: water and author of Thirst*
Complexity conscious. People positive. These words from Aaron's
book keep ringing in my ears as I work. He reframes the way we see
companies and the way we see each other inside them, and gives us
practical tools to transform ourselves and our environments.
Whether you lead a company, work at one, or imagine yourself
founding one someday, read this book immediately and start an
evolution
*cofounder of WeWork*
We tend to look for answers by looking reflectively backwards -
it's what we've all been taught in school. But Dignan insists that
the 'best practices' of the past no longer work because the
bureaucracies of existing organizations have been defeated by new
technologies. Instead we can only find those answers by 'living in
the now' the way a new breed of organization is already beginning
to master
*Head of Computational Design & Inclusion, Automattic*
I am now a convert. Aaron sums up all the crazy ideas about how to
create teams and companies that maximize their potential by
decentralizing their power-a once idealist notion that is now
possible and essential. For a book that might start a revolution,
it's surprisingly practical and undogmatic. There's no fluff-it's
all meat, and real news. I could think of dozens of people I know
who I now want to read and study it
*author of The Inevitable, and cofounder, Wired magazine*
This book is a breath of fresh air. Aaron Dignan offers a bold,
ennobling vision for a world of work that enhances our dignity and
freedom rather than degrading and constraining us. Read it now, and
make sure your boss does too
*New York Times bestselling author of Give and Take, Originals, and
Option B with Sheryl Sandberg*
The one-size-fits-all monoculture is a thing of the past. Brave New
Work shows us how to embrace the oh-so-human complexity of our
organizations-and discover a new way of working that makes room for
the many styles, perspectives, needs, and gifts trapped inside
them
*author of Quiet and Quiet Power, curator of Quiet Revolution*
Human beings can't thrive in a work culture that uses burnout and
'being always on' as proxies for dedication and success. In Brave
New Work, Aaron Dignan shows us that, in fact, workplaces that
empower people to take care of themselves are far more likely to
deliver sustainable performance and happiness
*Founder & CEO, Thrive Global*
I really never believed in any of this organizational stuff until I
saw Aaron Dignan at work. He can help almost any dysfunctional
group find common purpose, discern the simple patterns underlying
the most complex situations, and guide wayward organizations back
to their core values. Most impressively, he can translate all that
into language even a businessperson can understand and enjoy
*author of Team Human and Present Shock*
This book will teach you to wrestle and win against workplace
bureaucracy. Aaron cuts to the core of what makes teams successful
by realigning hearts, minds, and egos. He always sparks better
outcomes, and his book will be just the spark you need to get
started
*author of Imagine It Forward, and former Vice Chair, GE*
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