Table of Contents

List of Figures

List of Tables

Contributor Biographies

Acknowledgements

Introduction: Case Studies in Brazil’s Economy Jerry Dávila and Maria da Graça Derengowski Fonseca, Jaques Kerstenetzky and Andre Modenesi

Chapter 1: The Banking System: Notes on the Brazilian Case André Modenesi, Tarcisio Gouveia and Kamaiaji de Souza Castor

Chapter 2: For Profit Higher Education in Brazil: Size and Growth Strategies Eduardo Pontual Ribeiro

Chapter 3: An Economic History of the Television Industry in Brazil Fabio Sá-Earp, George Kornis, and Luiz Carlos Delorme Prado

Chapter 4: The story of Metal Leve S.A. and its leadership in the Brazilian auto parts industry: 1950-1996 Jaques Kerstenetzky

Chapter 5: Competitive Standards and Firms in Brazil: The case of TOTVS Paulo Bastos Tigre and Leonardo Moutinho

Chapter 6: Brazil’s Embraer: Institutional Entrepreneurship Werner Baer and Joseph Love

Chapter 7: Brazil’s Music Market: A Taxonomy of Entrepreneurship and Competition (from the 19th to the 21st Centuries) Marc Adam Hertzman and Ronaldo Lemos

Chapter 8: Nationalism and the Development of the Brazilian Steel Industry Jerry Dávila

Index

About the Author

Jerry Dávila is Jorge Paulo Lemann Professor of Brazilian History and Director of the Lemann Institute for Brazilian Studies at the University of Illinois at Urbana-Champaign, USA.

André de Melo Modenesi is Associate Professor at the Instituto de Economia at Universidade Federal do Rio de Janeiro, Brazil.

Maria da Graça Derengowski Fonseca is Associate Professor at the Instituto de Economia, Universidade Federal do Rio de Janeiro, Brazil.

Jaques Kerstenetzky is Associate Professor at the Instituto de Economia, Universidade Federal do Rio de Janeiro, Brazil.

Werner Baer was Jorge Paulo Lemann Professor of Economics at the University of Illinois at Urbana-Champaign, USA.