In 1976, Andrew Whitley converted a stone barn next to his house into a small bakery. There, he refined his bread making techniques and grew his own organic fruit and vegetables. In 2002, he founded Bread Matters, an organization devoted to improving the state of bread. He teaches baking classes and continues his mission in Cumbria, England. In 2008, he was one of the founders of the Real Bread Campaign in Britain, which works to increase the production and enjoyment of wholesome bread made without additives.