DAVID C. ROBERTSON is a Professor of Practice at the Wharton
School of the University of Pennsylvania, where he teaches
Innovation and Product Development. Prior to joining the faculty of
the Wharton School, Robertson was the LEGO Professor of Innovation
and Technology Management at IMD in Lausanne, Switzerland from 2002
through 2010. As the LEGO Professor, Robertson was given unique
access to the company’s management team, has written two case
studies about the company, and is the co-author of a Harvard
Business Review piece on LEGO. At IMD, Robertson was the
co-director of the school’s largest executive education program,
the Program for Executive Development, and directed programs for
Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European
companies. For more on Robertson’s background, and to contact him
for speaking and consulting engagements, visit
www.robertsoninnovation.com.
BILL BREEN is a founding member of the team that launched
Fast Company, which gained an avid following among businesspeople
and won numerous awards, including the National Magazine Award for
General Excellence. As senior editor, he edited Fast Company's
special issues on design and leadership and wrote many articles on
competition, innovation, and personal success. He is the coauthor
of The Responsibility Revolution and The Future of Management,
which the editors of Amazon.com selected as the best business book
of the year. Breen speaks to business audiences on leadership,
innovation and sustainability; he has appeared on CNN, Fox, CBS,
National Public Radio, and other media outlets.
One of “The Best Books of 2013” -Fortune
One of the “Best Business Books of 2013” –Strategy + Business
"Well told...Mr. Robertson, with the benefit of access to staff at
Lego and partner companies, provides unusually detailed reporting
of the processes that led to Lego's current hits." -Wall Street
Journal
"Robertson uncovers and shares a rare inside exploration of
innovation-led transformation at its worst – and best. Any manager
can learn from these lessons." -Forbes
“An engaging, surprisingly suspenseful and intimate view of the
inner workings, leadership dynamics and decision-making process.”
-Success
“Compelling reading.” –Business Standard
"Good storytelling, with considerable insight into Lego's efforts
at innovation, including both successes and failures." -Winnipeg
Free Press
“A valuable read for any business leader or student, but will also
delight those familiar with the beloved toy.” –Publishers Weekly
starred review
"A fascinating book. The story of how Lego came perilously close to
disaster but then transformed itself into one of the most
successful and innovative companies in the world serves both as an
inspiration and an object lesson." -Chris Anderson, bestselling
author of The Long Tail and Makers
"Brick by Brick is a fascinating study of an iconic toy
company that figured out how to stay relevant in a rapidly changing
market by returning to its core values and the guiding principles
that made it a success in the first place. A must-read for any
executive struggling with change." – Bryce G. Hoffman, journalist
and author of American Icon: Alan Mulally and the Fight to Save
Ford Motor Company
"In an era filled with so many disheartening stories of corporate
failure its refreshing to witness the turn-a-round success of
one we have all grown up with during our childhood and that will
continue for generations to come." –Adam Reed Tucker, LEGO
Architectural Artist
“David Robertson and Bill Breen have done a wonderful job
explaining brick by brick why Lego is loved around the world and
what it took to keep this product at the center of toy industry for
so long. Like Disney, Lego’s success can be attributed to their
drive for innovation, creativity and persistence. While the bricks
are loved by children, Brick by Brick is for any business person
wanting to understand what it takes to be great.” –Lee Cockerell,
executive vice president (retired and inspired), Walt Disney
World Resort, author, Creating Magic and The Customer Rules
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