Bridging the Culture Gap is a practical guide to international business communication. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict, especially as globalization gathers momentum and contact between business people from other countries becomes more frequent. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.
Penny Carte has been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients. Chris Fox joined Canning in 1999, specializing in running courses for managers in the pharmaceutical, financial and aerospace sectors. He has published papers and articles on political and cultural theory.
"[I]nformal, easy-to-read... engaging... a worthwhile read for any
procurement and supply chain professional needing to communicate
and negotiate internationally." -- Supplymanagement.com
"Highly recommended." -- Choice
"One of the 30 best business books of 2005." -- Soundview Executive Book Summaries