Table of Contents

• Author acknowledgements
• Chapter 1:        An introduction to writing your Business Plan
• Chapter 2:        Getting started?
• Chapter 3:        Competition; show how you’ll beat them
• Chapter 4:        Harnessing the power of marketing
• Chapter 5:        Making money – the most popular part of the plan!
• Chapter 6:        How you’ll fund your business
• Chapter 7:        The people side of your plan
• Chapter 8:        Protecting what your ideas
• Chapter 9:        How to reduce your plan to two pages; the executive summary
• Chapter 10:      Presenting your Business Plan
• Chapter 11:      Our Business Plan in Action
• Appendix:         Pro-forma business plan