Table of Contents

1 Ten online marketing mistakes to avoid

2 Your website your conversion engine

3 Search engine optimisation

4 Search engine marketing

5 Online advertising

6 E-mail marketing

7 Blogging

8 Social media

9 Online PR

10 Mobile marketing

Conclusion

Each of the main chapters (will:

Explain what it is and why you should be interested in it

Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly

Include a case study of a marketer who has used the technique to good effect

Conclude with an interview with an expert in the topic

Promotional Information

How to use email, blogging, social networking and online media to reach your customers.

About the Author

Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.