Table of Contents

1 Ten online marketing mistakes to avoid2 Your website your conversion engine3 Search engine optimisation4 Search engine marketing5 Online advertising6 E-mail marketing7 Blogging 8 Social media9 Online PR10 Mobile marketingConclusionEach of the main chapters (will: Explain what it is and why you should be interested in it Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly Include a case study of a marketer who has used the technique to good effect Conclude with an interview with an expert in the topic

Promotional Information

How to use email, blogging, social networking and online media to reach your customers.

About the Author

Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.