Table of Contents

• Part One: Talking To The Subconscious
• Chapter 1 - Embedded Commands and Suggestions
• Part Two: Persuasive Language Patterns
• Chapter 2 - The Redefine
• Chapter 3 - The Agreement Frame
• Chapter 4 - Linguistic Mathematics
• Chapter 5 – Rapport
• Chapter 6 - Magical Because
• Chapter 7 - Awareness Patterns
• Chapter 8 - Verbal Pacing and Leading
• Chapter 9 - Feel Felt Found
• Chapter 10 - Internal Representations
• Chapter 11 - Motivational Direction
• Chapter 12 - Testing for the Truth
• Chapter 13 - Parts Therapy
• Chapter 14 - The Quotes Pattern
• Chapter 15 - Persuasive Body Language
• Part Three: Persuasive Questioning Technique
• Chapter 16 - Asking Persuasive Questions
• Part Four: Preparing to Persuade
• Chapter 17 - Questions to Ask Yourself
• Chapter 18 - Building Natural Confidence
• Chapter 19 - How to Practice
• Index

About the Author

Stephen C. Young FIRC, ICF, ACSTH, is the founder and principle coach of Proactive Persuasion, a leading UK training consultancy specialising in the delivery of unique immersion-style seminars about persuasion. He is a professionally qualified career and management coach and has twenty five years’ experience in the recruitment industry.

He worked for a selection of advertising and executive search consultancies before in 1993 establishing his own highly successful executive search consultancy which he ran in Central London for twelve years employing a specialist team.