Marketing points: Ads: Full page ad in Children's Advance; e-comm; PNBA Holiday Catalog ad; social ads targeting special interest groups. Awards: Submitted to Mom's Choice, Parenting magazine awards, Children's Book Council STEM, etc. Events: Events and publicity based on author's travels and school visits. Online: Featured on GraphicArtsBooks.com; author/publisher social channels; YouTube; Pinterest. Promotions: Giveaways for mentions on online review, retail, and enthusiast sources: mombloggers, AmazonVine, Goodreads, LibraryThing, Teachers4Teachers, WeLoveBricks, homeschooling sites. Reviews: mentions in trade, parenting, and education reviewers such as School Library Journal, Scholastic, Working Mom, Parent and Child, Macaroni Kids, Christian publications, etc. Sales: Promotion to children's catalogs such as Chinaberry, Hearthsong, MagicCabin, youngExplorers, FatBrain, CPToys and to science/learning stores such as Discovery Channel stores and gift retailers. Tradeshows: Targeted features at BEA, ALA, ABC, PNBA, MPIBA, Toy Fair, Gift Shows, Toy Expo.
Jennifer Kemmeter spent her early career working in marketing and economics at a multinational firm. Her twin sons became captivated by LEGO (R) products early in life, and as she built models together with them, she was thrilled to see her boys so engaged in a creative and problem-solving activity. As their passion became contagious, Kemmeter began a new career as a designer, author, and publisher of children's books.
"We LOVE these books." * Laura Fuentes, Momables *
"What's great about them is that they present kids with things they
realistically can build." * Daddy Mojo *
"Enthusiastically recommended for family, preschool, elementary
school, and community library collections." * Children's
Bookwatch / The Hobby Shelf *
"Books to Unplug With - For those looking to get away from screens
for a while, publishers offer up new gift books and sidelines: As
the world becomes more heavily reliant on technology, gift books
and sidelines offer people the opportunity to unplug and connect
with one another. . . Graphic Arts Books is pubbing a gift book
series for kids age five and up. Build it! Make Supercool Models
with Your Lego Classic Set is a new series of books for young Lego
Builders." * Publishers Weekly *
"Perfect for young children, who should be able to follow the
instructions and build the models themselves. . . A very nice
series that can keep young LEGO fans busy for a long time." *
The Brick Blogger *
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