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Building Your Business Through Export


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Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.

Table of Contents

    • 01: Why start exporting?;
    • 02: How to get started;
    • 03: How to decide which markets to consider first;
    • 04: Researching the market;
    • 05: Developing an export strategy and preparing an export plan;
    • 06: Entry strategies for overseas markets;
    • 07: Setting up and managing overseas distribution;
    • 08: Sales promotion;
    • 09: Selling goods online;
    • 10: Quoting for international business;
    • 11: Moving your goods;
    • 12: Managing the risks of exporting;
    • 13: Individual export markets

About the Author

John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as a Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada.


"This book is very timely. Building Your Business Through Export applies best practice in strategic marketing to the field of exporting. Mr Westwood uses his considerable experience to give practical advice and examples on how to make exporting work for your business growth and gain a competitive edge to succeed internationally. In particular, the book provides practical tips to utilize the internet and online channels, to acquire and retain overseas customers." Raul Kharbanda AMRS, Head of Research & Customer Insight, UK Trade & Investment

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