Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.
John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as a Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada.
"This book is very timely. Building Your Business Through Export applies best practice in strategic marketing to the field of exporting. Mr Westwood uses his considerable experience to give practical advice and examples on how to make exporting work for your business growth and gain a competitive edge to succeed internationally. In particular, the book provides practical tips to utilize the internet and online channels, to acquire and retain overseas customers." Raul Kharbanda AMRS, Head of Research & Customer Insight, UK Trade & Investment