Table of Contents

Unit One: Achieving Business Success
1: Business Driven Technology
2: Identifying Competitive Advantages
3: Strategic Initiatives for Implementing Competitive Advantages
4: Measuring the Success of Strategic Initiatives
5: Organizational Structures That Support Strategic Initiatives

Unit Two: Exploring Business Intelligence
6: Valuing and Storing Organizational Information—Databases
7: Accessing Organizational Information—Data Warehouses
8: Understanding Big Data and Its Impact on Business

Unit Three: Streamlining Business Operations
9: Enabling the Organization—Decision Making
10: Extending the Organization—Supply Chain Management
11: Building a Customer-Centric Organization—Customer Relationship Management
12: Integrating the Organization from End to End—Enterprise Resource Planning

Unit Four: Building Innovation
13: Creating Innovative Organizations
14: Ebusiness
15: Creating Collaborative Partnerships
16: Integrating Wireless Technology in Business

Unit Five: Transforming Organizations
17: Developing Software to Streamline Operations
18: Methodologies for Supporting Agile Organizations
19: Managing Organizational Projects

Business Plug-Ins
B1: Business Basics
B2: Business Process
B3: Hardware and Software Basics
B4: MIS Infrastructures
B5: Networks and Telecommunications
B6: Information Security
B7: Ethics
B8: Operations Management
B9: Sustainable MIS Infrastructures
B10: Business Intelligence
B11: Global Information Systems
B12: Global Trends

Technology Plug-Ins (Connect only)
T1: Personal Productivity Using IT
T2: Basic Skills Using Excel
T3: Problem Solving Using Excel
T4: Decision Making Using Excel
T5: Designing Database Applications
T6: Basic Skills Using Access
T7: Problem Solving Using Access
T8: Decision Making Using Access
T9: Designing Web Pages
T10: Creating Web Pages Using HTML
T11: Creating Web Pages Using Dreamweaver
T12: Creating Gantt Charts with Excel and Microsoft Project

About the Author

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.