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Business Ethics
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Table of Contents

Chapter 1 Introduction to business ethics: approach and subject matter1.1 What is the relationship between ethics and business? 1.1.1 The instrumental perspective of business ethics1.1.2 The philosophical perspective of business ethics1.2 The levels of business ethics1.3 The relevance of business ethics - why is it important? 1.4 How to analyze and address ethical aspects of business: the approach of this bookChapter 2 Ethical theory and its application to business contexts2.1 The meaning of ethics2.1.1 Sources of everyday values and norms, and the function of ethics2.1.2 A definition of ethics2.1.3 (How) is normative ethics possible? 2.2 Moral philosophy and methods for ethical decision-making2.2.1 Utilitarianism2.2.2 Kantian ethics2.2.3 Virtue ethics2.3 Applying ethical theory to case analysis and ethical decision-making in business2.3.1 Case 1: The underperforming friend2.3.2 Case 2: XYZ Shoes, Inc. 2.3.3 Case 3: Free chocolate cake2.4 More ethical theories: ethics of care, Rawlsian ethics, discourse ethics2.4.1 Ethics of care2.4.2 Rawlsian ethics2.4.3 Discourse ethics2.4.4 Overview: methods for ethical analysis and decision-makingChapter 3 Conceptions of the economy and business: ethical aspects3.1 Basic definitions and ethical questions3.2 Adam Smith - the economy as a system of natural freedom3.3 Modern economics - rational choice and systemic interaction results3.3.1 Public goods3.3.2 External effects3.4 The ethical underpinning of capitalism3.4.1 Efficiency3.4.2 Competition3.4.3 Optimal balance and satisfaction of individual self-interests3.4.4 Support of individual freedom and equal opportunities3.4.5 Promotion of overall societal welfare3.5 Criticism of capitalism3.5.1 Traditional criticism3.5.2 Fundamental ethical principles and criticism3.5.3 New criticism3.6 Shifting norms: ethics in and for the economy of the 21st century3.7 Two tales of the pencil3.7.1 Tale of the pencil: the neoclassical version by Milton Friedman3.7.2 An alternative tale of the pencil: considering external costs and sustainabilityChapter 4 Organizational ethics: ethics of corporations, companies, and other business organizations4.1 What is the moral responsibility of a business? 4.1.1 The concept of responsibility4.1.2 Business-specific (company-specific) responsibilities4.2 Methods for determining business-specific responsibilities4.2.1 Determining business-specific responsibilities based on an Ethical Life Cycle Assessment (ELCA) 4.2.2 Determining business-specific responsibilities based on an Ethical Stakeholder Analysis (ESA) 4.3 Corporate responsibility (CR) 4.3.1 A broader perspective on the overall responsibilities of a modern business4.3.2 Defining CR4.3.3 Justification of CR: Why is CR important? What are reasons for businesses to consider and implement CR strategies? 4.4 Methodology for CR analysis and CR design4.5 Internal ethics and culture of organizations4.5.1 Ethical culture of organizations4.5.2 Ethics and compliance programsChapter 5 Individuals in the world of business: ethical aspects of specific roles and professions5.1 Ethical aspects of being an employee5.1.1 Moral rights of employees5.1.2 Responsibilities of employees5.2 Ethical aspects of leadership5.2.1 What defines great leadership? 5.2.2 What are ethical foundations of leadership? 5.3 Professional ethics5.3.1 Professional ethics and moral self-identity5.3.2 Core principles of professional ethics5.3.3 The example of the accounting profession5.4 Ethical challenges of working in specific business functions: the example of marketing ethics5.4.1 Normative guidelines for marketing5.4.2 Ethical challenges in marketing5.4.3 Ethics-based marketing strategies: ethical branding5.5 Whistleblowing5.5.1 Whistleblowing: definition and ethical aspects5.5.2 A method for analyzing whistleblowing situations5.5.3 Organizational aspects5.5.4 Personal aspects5.5.5 Societal aspectsChapter 6 Global business ethics6.1 Global business ethics: cases6.1.1 Case 1: Child labor and slavery in the global chocolate industry6.1.2 Case 2: Outsourcing of manufacturing jobs6.1.3 Case 3: The globalization of e-waste6.2 Ethical challenges of globalization and global business6.3 Global business ethics: principles6.3.1 Basic global business ethics6.3.2 Advanced global business ethicsChapter 7 Economic and ethical challenges of the 21st century: sustainability7.1 The challenge of sustainability and ethical implications7.1.1 The concept of sustainability7.1.2 The ethics of sustainability7.1.3 The relevance of sustainability7.2 Sustainable economy and sustainable business7.2.1 Reasons why business should care about sustainability7.2.2 Sustainability as business opportunity and business task: examples7.3 New business models and norms - the example of the benefit corporationConclusion

About the Author

Christian U. Becker lives with his family in Fort Collins, Colorado, USA, and is a faculty member at the College of Business at Colorado State University. He earned his Ph.D. in economics from Heidelberg University (2003) and his Habilitation in philosophy from Kaiserslautern University (2010). His primary research and teaching interests are in theoretical and applied ethics, the history of economic thought, and sustainability studies. He has taught business ethics for more than ten years in Germany, Canada, and the United States. Becker has published on ethical and economic topics in various journals, such as Archives for Philosophy of Law and Social Philosophy; Ecological Economics; Ethical Theory and Moral Practice; Ethics, Policy and Environment; Environmental Values; and European Journal for the History of Economic Thought.

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