Chapter 1. In the Beginning. Chapter 2. Your Business Goals. Chapter 3. Predicting Expenses with SMART Objectives. Chapter 4. Predicting Sales Using Your Competitors. Chapter 5. Predicting Marketing Costs. Chapter 6. Formal Financial Planning and Budgeting. Appendix A. Case Study. Appendix B. Your Business. Appendix C. Tools and Additions.
Gavin Powell is a professional database subject matter expert with 30 years’ experience as an IT professional, working in fields such as database architecture, operational administration, performance tuning, troubleshooting teaching, data warehousing, leadership, and development. Gavin has also built and run a small software business creating accounting software.Gavin has authored the following books:
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