Authoritative overview to a range of key business topics Business books are summarised in an accessible style and tone A dual approach - that is, looking at issues in some depth in the main six chapters and then also providing quick digests to popular and influential tomes, this dual approach gives readers an invaluable grounding in many key concepts
Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
"He does for business what Nike does for sport." Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide "Being successful in business is not a matter of being clever-clever but plain-and-simple-smart. Kevin knows exactly how to do this." Mark Earls, Author of Herd "A good cheat's guide to some books that we should probably have already read. And we've used some of the thinking already back in the office which is good." James Ashford, Brand Manager, Direct Line "This stuff is brilliant. It has the power to enthuse and stimulate, keeping agencies and clients right on the ball with fresh thinking. Everyone should get involved." Alex Dunsdon, Business Director, M&C Saatchi "As a dyslexic it's a lifesaver. I hate all those long boring books!" Chris Moss, former Marketing Director, 118 118 and Orange
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