1. Business models: investing in companies with strong competitive advantage 1. Competitors 2. Customers 3. Economics 4. Management 5. Products 6. Suppliers 2. Business models: investing in sectors with strong competitive advantage 1. Competitors 2. Customers 3. Economics 4. Management 5. Products 6. Suppliers 7. Sectors to avoid 3. Shifting deck chairs on the Titanic 1. The economic cycle 2. The cycle of opportunity 4. What sectors to buy and sell during the economic cycle 5. Growth at a reasonable price 1. Growth statistics 2. Value statistics 3. Further considerations 4. Trading 6. Technical analysis 1. A useful tool to improve performance 2. A chartist's view 7. First hand experience of the product: scuttlebutting 8. Accounting for growth 1. Broker forecasts 2. Cash flow 3. Dividends 4. Goodwill 5. Share options 9. Investment axioms Appendix 1. Example of a company's business model: Radstone Technology 2. How Microsoft triumphed because of its business model Further information Index
David Watson read a bachelor's and master's degree in economics and finance at Manchester University. He is a Fellow of the Institute of Chartered Accountants, qualifying with Price Waterhouse in London. He has extensive UK and international business experience, principally in financial services, and was the deputy editor of Investing for Growth, an investment newsletter first edited by guru Jim Slater, author of The Zulu Principle. He welcomes comment and feedback and can be contacted at firstname.lastname@example.org.