PART ONE: THE RESEARCH PROCESS; PART TWO: QUANTITATIVE RESEARCH; PART THREE: QUALITATIVE RESEARCH; PART FOUR: MIXED METHODS RESEARCH AND OTHER CONSIDERATIONS
Alan Bryman is an Emeritus Professor in the School of Management, University of Leicester Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.
A superb introduction to social science research that combines the soundness of philosophy of science with an elegant presentation of critical aspects in social research practice for anybody interested in finding out reliable answers about management and business phenonmena' - Dr Nuno Oliveira, London School of Economics and Political Science Still the most accessible text available on research methods. - Dr Orna O'Brien, University College Dublin Business Research Methods is an excellent resource for all students of business research, providing both breadth and depth to this very important topic. The format and structure, along with the supporting online resources and real examples, make this a very accessible and helpful resource to all those interested in business, management and leadership research. - Dr Jean-Anne Stewart, Henley Business School