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Business Research Methods


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Table of Contents

Part 1: Essentials of Research
1. The Nature of Business and Management Research
2. The Research Process and Proposal
3. Literature Review
4. Ethics in Business Research
Part 2: Research Methods
5. Quantitative and Qualitative Research
6. Sampling Strategies
7. Primary Data Collection with Surveys
8. Primary Data Collection: Qualitative Data
9. Secondary Data and Archival Sources
10. Content Analysis and Other Qualitative Approaches
11. Case Studies
12. Experimentation
Part 3: Research Instruments
13. Fieldwork: Questionnaires and Responses
14. Measurement and Scales
15. Writing and Presenting Research Outcomes
Part 4: Statistical Background (ONLINE)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
21. Qualitative Data Analysis: An Overview

About the Author

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institution's Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

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