Table of Contents

Part I: Introduction to Business Research 1. Research in Business 2. Ethics in Business Research 3. Thinking Like a Researcher 4. The Research Process: An Overview 5. Clarifying the Research Question through Secondary Data and ExplorationAppendix 5A: Bibliographic Database SearchesAppendix 5B: Advanced SearchesPart II: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Surveys 10. ExperimentsAppendix 10A: Complex Experimental Designs Appendix 10B: Test Markets Part III: The Sources and Collection of Data 11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments Appendix 13A: Crafting Effective Measurement QuestionsAppendix 13B: Pretesting Options and Discoveries 14. SamplingAppendix 14A: Determining Sample Size Part IV: Insights from Findings: Analysis and Presentation of Data 15. Data Preparation and Description Appendix 15A: Describing Data Statistically 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Oral and Written Reports Case AbstractsAppendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables References and Readings Glossary of Key Terms

About the Author

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.



A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/