Guides company owners through the process of setting up a business model through financial modelling Explains the basics of business modelling in a style that is easy to understand and implement Provides support through a range of related case study material and online templates Includes guidance on using Microsoft Excel for projection and analysis Shows how to use business models to underpin practical strategy and develop all aspects of a business
Clive Marsh has worked for Capgemini, Ernst & Young, IBM UK, Shell and several niche consultancies, and is a member of the Chartered Banker Institute's academic team. He has a Masters Degree in Strategic Financial Management, is a Chartered Banker and Fellow of the Chartered Banker Institute, an Associate Chartered Accountant of the New Zealand Institute of Chartered Accountants and a Fellow of the Chartered Management Institute. A regular contributor to financial and business journals, Clive is the author of a number of books, including Financial Management for Non-Financial Managers (also published by Kogan Page).
"An excellent book that explains how to visualise and create
pertinent and accurate business models within the current economic
context. Clive has drawn a straight line from visual thinking and
defining the critical questions through to creating useful and
relevant financial business models."
*Nikki Cole, Council Member, Brunel University*
"A highly valuable, totally practical and fully integrated toolkit
that makes essential reading for anyone looking to negotiate the
turbulent economic climate... If you want to be guided in using
business models to underpin practical strategies to develop all
aspects of your business then you need look no further than this
great book!"
*Phil Ryan, MD, The Management Centre, Bangor Business School*
"Clive Marsh's book demonstrates that he is a practitioner of the
art of Financial Management not just an academic. It is a splendid
introduction to the subject with lots of good examples which are
easy to grasp and apply. It should improve the strategic financial
understanding of managers of companies large and small. It deserves
to be widely read."
*Angus Cater, Chairman, SFS Group Limited*
![]() |
Ask a Question About this Product More... |
![]() |